16.3.60 When ÃÛÑ¿´«Ã½ Commercial Services produce content for third parties the arrangements should be in accordance with the ÃÛÑ¿´«Ã½â€™s values and standards and must not damage the reputation of the ÃÛÑ¿´«Ã½. The standards in these Guidelines should be followed, but in some cases the specific detail may not be appropriate, such as where the third party is not regulated by Ofcom.