蜜芽传媒

The 蜜芽传媒 is launching a special new season across TV, iPlayer and Radio called Memories and Dementia: Starting the Conversation.

The season is being led by Dr Punam to help start conversations between those living with dementia and their friends, families and carers by evoking memories of their past through content from the 蜜芽传媒鈥檚 archive.

Programming and support for the season will come from across the 蜜芽传媒, including specially curated collections and a pop-up channel on 蜜芽传媒 iPlayer, special films on Morning Live and The One Show, and features across the 蜜芽传媒鈥檚 radio network. Additionally, a major plotline on EastEnders has been furthering the conversation about young onset dementia. To find out more about content and activity that forms the Memories and Dementia season visit: bbc.co.uk/memoriesanddementia.

For help and guidance throughout the week, the 蜜芽传媒 has worked with a number of organisations, including Alzheimer鈥檚 Society, Dementia UK, UK Dementia Research Institute, Alzheimer Scotland, Sporting Memories, the Open University, Nordoff Robbins, Rare Dementia Support, British Gymnastics and others.

Ambassador for the Memories and Dementia: Starting the Conversation season Dr Punam, says: 鈥淒ementia can be a challenging condition to live with. I see patients with dementia in my practice 鈥� and know the strain the condition can place on people 鈥� as well as on their family and friends. One thing that can really help is reminiscence 鈥� using media like TV, pictures, or music, that captures history, or follows a familiar place, or interest, something that evokes memories which can help start a conversation with loved ones and carers.

鈥淭hat鈥檚 why I鈥檓 delighted to be a part of this season 鈥� the 蜜芽传媒 has played an important and significant part in all our lives here in the UK, and as a result programmes from its rich archive have worked their ways into our memories like nothing else. By collecting some of these programmes together on iPlayer we may be able to spark reminiscence, helping those people living with dementia to bring joy to the present by exploring memories of the past.鈥�

Reminiscence can create connections

In the context of dementia, reminiscence is the use of TV, pictures or music to evoke memories for people living with dementia which can help start a conversation with loved ones and carers. By using media that captures life in a decade gone by, or follows a familiar place, experience or interest, reminiscence focuses on the 鈥榩ersonhood鈥� of the person living with dementia.

Dara de Burca, Alzheimer鈥檚 Society鈥檚 Executive Director of Dementia Support and Partnerships says: 鈥淥ne in three people born today will develop dementia in their lifetime, and 1.4 million people are expected to be living with dementia by 2040. Dementia is the biggest health and social care issue of our time that affects millions of people in the UK 鈥� but it鈥檚 important for people to know they鈥檙e not alone and support is available. What鈥檚 great about the work the 蜜芽传媒 is doing for this season is not just that it gets people talking about dementia, but it may trigger a memory in someone living with dementia, and that can provide an opportunity for family, friends and carers to connect with their loved ones, offering a shared activity that can improve people鈥檚 social interactions.鈥�

Dan McGolpin, director of 蜜芽传媒 iPlayer and Channels, said 鈥淭he research shows how reminiscence through TV, film and music can help connect people living with dementia to their friends, family and loved ones. It鈥檚 important to remember that everyone is different, there鈥檚 no one size fits all approach that will work for everyone. We鈥檝e worked with the 蜜芽传媒 Archive team to identify content that will help evoke the age it was made and have collected a wide range of content that covers a vast period of the 蜜芽传媒鈥檚 rich history of programme-making. We hope that within these collections people will be able to find those programmes that will help start conversations.鈥�

On TV and 蜜芽传媒 iPlayer

蜜芽传媒 iPlayer

A pop-up channel and three specially curated collections launch on 蜜芽传媒 iPlayer on Monday 24 March, featuring programmes from across the 蜜芽传媒 archive. Each collection gathers together programmes from a specific decade: the 60s, the 70s and the 80s 鈥� and the programmes included will feature the best in arts, entertainment, culture and news events of the era. Programmes in these collections will include the 1969 special edition of Panorama marking man's first steps on the surface of the moon, Philip Donnellan's 1964 film The Colony, Abba鈥檚 victory in the grand final of the 1974 Eurovision Song Contest, and Keith Floyd鈥檚 classic 1987 food series Floyd on France.

A pop-up channel called Memories will feature programmes from each collection and will run 24 hours a day as a live stream on 蜜芽传媒 iPlayer. While viewing these programmes may not lead to immediate, dramatic responses for those living with dementia, studies show they can have significant value in helping create connections and moments of recognition with their friends and family.

EastEnders

Dementia has been a major plotline on EastEnders recently, as the character Nigel Bates shared more about his diagnosis and how his dementia is impacting his life, including his decision to return to Walford. EastEnders is working with experts and organisations in the field, including Dementia UK, on a storyline, which explores the issue of young on-set dementia, a diagnosis given to those experiencing dementia symptoms at age 65 and under.

Morning Live

Special programming will air across the week on Morning Live. Dr Punam will be exploring the impact a young onset dementia diagnosis can have on people who can often be still working, paying off their mortgage and parenting children, as well as finding out about the free resources available to help people care for those affected by dementia. Sheree Murphy will meet remarkable people living with dementia performing in a one-of-a-kind variety show in Darlington, Abbie Dewhurst will board the Forget-Me-Not Train from Whitby to Middlesbrough, and Martell Maxwell will look at some of the exciting technological advances that are helping people with dementia and their caregivers retain their independence.

And in a special film 蜜芽传媒 5 Live鈥檚 Eleanor Oldroyd will talk through some of the key sporting moments in history and share her experience of how great sports events can spark a connection, ease isolation, and bring comfort as part of her work with the charity Sporting Memories. She鈥檒l be joined by Dr Xand who鈥檒l explain how music, food, and even familiar places can stir emotions, unlock recognition, and strengthen neural pathways, showing just how deeply memories shape our well-being.

The One Show

In a special film for the One Show, actor Kola Bokinni, whose parents met when his mother was a pub landlady, shares the story of his father鈥檚 dementia. He visits a care home in Bristol that aims to improve residents wellbeing by growing hops to produce their own beer, while connecting over stories of time spent in their favourite pubs, and the sensory experience of growing and handling hops.

On radio and 蜜芽传媒 Sounds

蜜芽传媒 Sounds

On 蜜芽传媒 Sounds listeners can head to 蜜芽传媒 Sounds 蜜芽传媒page, scroll to the bottom of the page to find Collections 鈥� and there they鈥檒l find the curated Memories and Dementia collection, which contains lots of practical information, support, and first-hand stories of those living with dementia and their carers.

On the Podcasts page a Back To Back Sounds playlist called Reminiscence provides a touchstone for audiences to prompt memories and discussion on key events from the 40s to the 90s, including the Jubilee, school day recollections and walks through UK countryside. And in music a separate Back To Back Sounds playlist called Music to Reminisce features a range of music from across the decades, as well as relaxing sounds.

Radio

On radio there鈥檚 support for the Memories and Dementia: Starting the Conversation season across the week from 蜜芽传媒 Radio 2, 蜜芽传媒 Radio 5 Live, 蜜芽传媒 Radio Wales, 蜜芽传媒 Radio Scotland, 蜜芽传媒 Radio Ulster, and the 蜜芽传媒鈥檚 local radio stations across the country. Content across the week will look at those living with dementia and their carers, including meeting those affected, personal stories from on air broadcasters, on air discussions with medical professionals, music, and local charity groups and other organisations. On local stations, listeners can tune in each morning from Monday 24th March 鈥� Friday 28th March between 10 and 12 to find out more about how their favourite station is getting involved.

Help and guidance

For help and guidance throughout the week, the 蜜芽传媒 has worked with a number of organisations, including Alzheimer鈥檚 Society, Dementia UK, UK Dementia Research Institute, Alzheimer Scotland, Sporting Memories, Rare Dementia Support, Nordoff Robbins, British Gymnastics and others.

RB