Category: Children's
Date: 24.04.2006
Printable version
Michael Carrington,
currently Head of Animations and Programme Acquisitions for ÃÛÑ¿´«Ã½
Children's, has been appointed as Creative Director of CBeebies,
it was announced today by Richard
Deverell, Controller of ÃÛÑ¿´«Ã½ Children's.
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In this role, Carrington will be editorially responsible for the top performing
CBeebies digital children's channel, for all CBeebies output on ÃÛÑ¿´«Ã½
ONE and ÃÛÑ¿´«Ã½ TWO,
and for bbc.co.uk/cbeebies. He will take forward the CBeebies
brand, ensuring its creative renewal.
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In his current role Carrington has made some of ÃÛÑ¿´«Ã½ Children's most successful acquisitions including the number one hit Charlie
And Lola.
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He has introduced a strategy to commission more UK
animation, which has resulted in Shaun The Sheep, Animalia, Tronji
and The Secret Show.
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Carrington has 20 years' experience in children's
television, starting out in production for Network Ten in Australia,
before joining the ÃÛÑ¿´«Ã½ in 1990.
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His career includes roles as
Acquisitions Executive for the Discovery Channel (Europe), Deputy
Head of Programme Acquisitions for ÃÛÑ¿´«Ã½ Children's and Head of
Television and New Media for Create TV and Film Limited (formerly
LEGO Media).
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Alan Yentob, ÃÛÑ¿´«Ã½ Director of Drama, Entertainment and Children's, said: "CBeebies has been the top performing children's channel since launch. Michael is the perfect person to build the brand from its position of strength."
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Richard Deverell said: "Michael has unparalleled understanding of the UK and
international children's markets, as well as a huge intuitive understanding of
the programmes which children will enjoy.
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"He will bring a wealth of experience,
coupled with creative flair to his leadership of the CBeebies brand."
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Michael Carrington said: "I am very excited to be stepping in to this new role
at CBeebies, and teaming up with some of the UK's leading producers.
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"Having worked
in children's media internationally and within both the independent and
broadcast sectors, I am looking forward to bringing my experience
to the channel as together we adopt new technologies and a fresh
approach to serving our youngest audiences."
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This appointment is another step in Deverell's strategy of editorially strengthening his senior management team and focussing on the two major children's brands.
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In February, Anne Gilchrist was appointed
Creative Director, CÃÛÑ¿´«Ã½ and Reem
Nouss was promoted from Editor of Magazine
Programmes to Head of News, Factual & Learning.
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