Episode 8
The candidates are sent to a wedding expo to sell dresses to brides-to-be. Will they be able to adapt their hard-sell techniques for this most emotional of purchases?
Sir Alan sends the remaining candidates to a wedding expo in Birmingham, where they must sell dresses to brides-to-be. With more than 300 exhibitors at the show, competition is fierce. Will the teams be able to adapt their usual hard-sell techniques for this most emotional of purchases? And how will the boys cope with selling such 'girly' products? The losing team will face Sir Alan back in the boardroom - and one of them will get fired.
Last on
More episodes
Previous
Next
Apply to be on the show
Got what it takes to impress Britain's toughest backer? The process starts here.
Meet the Candidates 2025
Learn all about the new candidates competing for Lord Sugar's investment and mentorship.