Sustainable Jeans
They can cost ten times more but what exactly does sustainability mean? Does paying more mean they鈥檒l last longer? Greg Foot literally tests some to destruction to find out.
鈥淢ake better. Buy better. Wear it longer.鈥� Lots of fashion brands are including claims like this in their adverts and one item of clothing that鈥檚 really getting the stamp of supposed 鈥渟ustainability鈥� is jeans.
Maddie has asked Greg to look into what 鈥渟ustainability鈥� actually means when it comes to denim. Is it a term that marks genuine eco-impact, or is it more marketing BS?
And, as adverts claim, do 鈥渟ustainable鈥� jeans last longer?
Greg speaks to an organisation that rates clothing brands鈥� sustainability credentials and visits Manchester Metropolitan University to hear the results of their 鈥榬ub test鈥�.
Do you have a suggestion of a 鈥榳onder-product鈥� making a bold claim that Greg can investigate next?
Send us your suggestions to sliced.bread@bbc.co.uk or send it to Greg direct on Twitter and Instagram where he鈥檚 @gregfoot
PRESENTER: GREG FOOT
PRODUCER: JULIAN PASZKIEWICZ
Last on
Broadcasts
- Thu 14 Apr 2022 12:32蜜芽传媒 Radio 4
- Sat 16 Apr 2022 17:30蜜芽传媒 Radio 4
Podcast
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Sliced Bread
Greg Foot investigates the so-called wonder products making bold claims.
