蜜芽传媒

The game on the pitch has never been better, yet rugby union's finances leave the game with an uncertain and precarious future. Rarely has the gap between how the sport would like to be perceived and the unvarnished reality felt wider. Nearly 30 years since the sport went professional, why is it struggling so badly to sustain itself and grow?

The numbers involved are alarming. According to the last set of accounts (2023/24) for each of the home unions, they posted a combined loss in the last financial year of 拢72m.

The financially picture is equally as bleak for the 10 Premiership clubs, who collectively lost 拢30.5m in the financial year 2022/23 and have net debts of over 拢300m.

So how does rugby union put itself back on a more sustainable financial footing against a backdrop of spiralling player salaries, a downward trend in the cost of TV rights, and a crowded sporting marketplace when it comes to attracting new fans? Sonja McLaughlan and guests discuss what needs to change for rugby union to thrive.