
How to build a video empire
As YouTube turns 20, Sophia Smith Galer looks back at how Janet Jackson’s Super Bowl wardrobe malfunction helped spark the viral video revolution that built a global empire.
Ever dreamed of building your own video empire? Here’s how. Sophia Smith Galer dives into the early days of YouTube, exploring how Janet Jackson’s infamous wardrobe malfunction sparked the idea for a platform that would revolutionise the world.
In part one of this five part series, Sophia sits down with Christina Brodbeck, a YouTube founding team member, to reveal how the product was designed. She also chats with product designer Ches Wajda about the platform’s lasting impact, and Chris Stokel Walker, author of YouTubers, shares how a viral video that nearly doomed the company became its breakthrough moment. It's the story of Youtube, told through the content creators who were there.
Presented by Sophia Smith Galer
Producer: George McDonagh
Executive Producer: Leonie Thomas
Commissioning Editor: Tracy Williams
Artwork by Uptown Style
Mix and Mastering by Hannah Varrall
An Overcoat Media production for ÃÛÑ¿´«Ã½ Radio 4
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- Today 13:45ÃÛÑ¿´«Ã½ Radio 4