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How do big brands reach disparate consumers?
A hundred years ago only a handful of global brands were household names but the explosion in online retailing has led to a proliferation of brands around the world.
At the same time, consumers are becoming more fickle and harder to reach.
The ÃÛÑ¿´«Ã½'s Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.
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