Main content

How do big brands reach disparate consumers?

A hundred years ago only a handful of global brands were household names but the explosion in online retailing has led to a proliferation of brands around the world.

At the same time, consumers are becoming more fickle and harder to reach.

The ÃÛÑ¿´«Ã½'s Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

Release date:

Duration:

10 minutes

More clips from Brand New World