The truth about ‘no comment,’ managing expectations and cost-effective PR
David and Simon discuss how to say 'no comment' without saying 'no comment". Also, how you deal with a boss who's demanding national coverage even when you have nothing to report.
In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.
Also, they have some great tips for how to deal with a boss who's demanding national coverage despite having nothing newsworthy to report.
There's advice for small charities on how to get your message out there in a very crowded marketplace. And David and Simon reveal the character traits they believe are vital for being a great PR pro.
Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for ÃÛÑ¿´«Ã½ Radio 4
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Podcast
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When It Hits the Fan
Who's in the news for all the wrong reasons? With David Yelland and Simon Lewis.
