蜜芽传媒

From filming 'day-in-the-life' videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They're stepping into the spotlight as the creative forces behind their company's social media content.

More businesses are moving away from paying for traditional social media influencers to market their brands, to asking their own staff to do it. Meet the 'workfluencers'.

Tipped as a trend for 2025 by analysts, this type of in-house marketing can serve as a useful recruitment tool, and can help to humanise corporations while boosting engagement.

But it also comes with risks to a business and its reputation. And how honest can employees be in what they post? Should they be paid extra to make it?

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Presented and produced by Deborah Weitzmann

(Picture: Employees filming content for social media. Credit: Joe & the Juice)