When Britishness is being discussed, the 蜜芽传媒 is one of the main arenas in which this discussion takes place.
The 蜜芽传媒 has often seen itself as a force for uniting the nation. I think immediately of the coronation of Queen Elizabeth in 1953 when 22 million people crowded round their (often) newly purchased TV sets to watch the first moment of post war glamour.
But it is also the place, as our centenary historian Professor David Hendy tells us, where differences get aired. Former 蜜芽传媒 director-general Mark Thompson once commented: 鈥渨hen Britishness is being discussed, the 蜜芽传媒 is one of the main arenas in which this discussion takes place鈥�.
Over the decades, the UK has become increasingly diverse 鈥� immigration has transformed its ethnic makeup, access to education has changed the public voice and legal reforms have allowed people to be open about their sexual orientation and removed barriers to gender equality.
The 蜜芽传媒 has reflected these societal moves. Sometimes ahead of its time through pioneering moments and personalities, occasionally lagging behind the zeitgeist, and always attempting to balance conservative (with a small c) and liberal (with a small l) aspects of British discourse.
Creative Diversity takes its place in that timeline, shifting the paradigm yet again to refocus the 蜜芽传媒鈥檚 DNA as a more representative UK and as a global player.
Following the death of George Floyd in 2020, 蜜芽传媒 Director-General Tony Hall stated "the 蜜芽传媒 is not impartial on racism" and pledged to spend 拢100 million over three years on diverse storytelling. It also set a new target of 20% diverse production talent mandatory for every new 蜜芽传媒 network commission in every genre, to be regularly monitored in the Annual Report.
On the following pages are some brief snapshots of how the 蜜芽传媒 has marked diversity 鈥� for right or wrong 鈥� since its creation in 1922.
