We use your personal information to make the ÃÛÑ¿´«Ã½ better for you and for everyone. That includes doing things like:
- Recommending things we think you’ll enjoy, like TV and radio programmes
- Notifying you about things you’ve told us you like, for example a new series of your favourite TV show
- Personalising parts of the ÃÛÑ¿´«Ã½ to your tastes, including emails, radio, news, iPlayer and music
We also use it for business, regulatory and legal purposes, like:
- Dealing with any requests you make or content you submit
- Getting in touch if we need to tell you about something, like a change to our policies or issues with a service. Or to tell you if your ÃÛÑ¿´«Ã½ account hasn’t been used in a long time and to ask if you’d still like to use it
- Identifying where you are and giving you the right version of the ÃÛÑ¿´«Ã½ for this area
We share some of your personal information with TV Licensing to check if you are using ÃÛÑ¿´«Ã½ iPlayer and to keep their database up to date. Find out more about when you need a TV Licence.
Outside the UK?
If you’re outside the UK, you’ll see the international version of the ÃÛÑ¿´«Ã½ website, bbc.com, which features advertising. Some of this advertising will be tailored to you, based on how you use bbc.com and other sites.
Find out more about personalised advertising